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Privacy Policy

Dirt Pro Construction LTD dirtproconstruction.com Last updated: April 22, 2026

1. Who we are

Dirt Pro Construction LTD (“Dirt Pro,” “we,” “us,” or “our”) is an owner-operated excavation company located at 246 Sideroad 10 S, Walkerton, Ontario, Canada. We serve homeowners, landowners, and contractors across Bruce County and surrounding areas.

Website: dirtproconstruction.com Phone: 1 (519) 899-2717 Email: info@dirtproconstruction.com

2. What this policy covers

This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have over your information. It applies to all visitors to our website and to anyone who contacts us by phone, text message, email, or web form.

3. Information we collect

Information you give us directly:

  • Name
  • Phone number
  • Email address
  • Physical address or property location
  • Details about your project or property
  • Any other information you include in messages, forms, or calls to us

Information collected automatically when you visit our website:

  • IP address
  • Browser type and version
  • Pages visited and time spent on each page
  • Referring website
  • Device type (desktop, mobile, tablet)
  • Geographic location (general, based on IP address)

Information collected through cookies and tracking technologies:

  • Session cookies (expire when you close your browser)
  • Analytics cookies (see Section 6 for details)
  • Marketing and retargeting cookies (see Section 6 for details)

4. How we use your information

We use the information we collect for the following purposes:

To respond to your inquiry and provide our services:

  • Contacting you to schedule site visits and estimates
  • Sending quotes, confirmations, and project updates
  • Completing excavation, drainage, and related work you hire us for
  • Sending invoices and processing payments

To communicate with you by text message (SMS): When you provide your phone number through our website contact form, by calling or texting our business number, or by engaging with us through any of our marketing channels, you consent to receiving text messages from Dirt Pro Construction LTD. These messages may include:

  • Responses to your inquiry
  • Appointment reminders and job confirmations
  • Project status updates
  • Payment reminders and receipts
  • Job completion notifications
  • Seasonal service reminders
  • Requests for reviews

Message frequency will vary depending on your project and communication preferences. Standard message and data rates may apply depending on your mobile carrier and plan. You can opt out of text messages at any time by replying STOP. After opting out, you will receive one final confirmation message and no further messages will be sent. For help, reply HELP.

To improve our website and marketing:

  • Analysing how visitors use our website
  • Running and measuring the effectiveness of advertising campaigns on Google and Facebook
  • Retargeting website visitors with relevant advertisements
  • Understanding which services generate the most interest

To comply with legal obligations:

  • Keeping records as required by Canadian tax law and business regulations
  • Responding to lawful requests from government authorities

5. Legal basis for processing your information

We process your personal information on the following grounds under Canadian privacy law (PIPEDA) and, where applicable, other applicable privacy legislation:

  • Consent: You have given us permission to contact you, receive text messages, or use your data for marketing purposes
  • Contract: Processing is necessary to provide the excavation services you have requested
  • Legitimate interests: We have a legitimate business interest in improving our services, understanding our customers, and marketing our services — provided this does not override your rights
  • Legal obligation: We are required by law to retain certain records

6. Cookies and tracking technologies

Our website uses the following types of cookies and tracking tools:

Google Analytics: We use Google Analytics to understand how visitors use our website. This tool collects anonymised data including pages visited, time on site, and general geographic location. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Google Ads: We use Google Ads conversion tracking and remarketing tags. This allows us to measure the effectiveness of our advertising and show ads to people who have previously visited our website. Google’s privacy policy is available at policies.google.com/privacy.

Meta Pixel (Facebook/Instagram): We use the Meta Pixel on our website to track conversions from Facebook and Instagram ads and to retarget website visitors. Meta’s privacy policy is available at facebook.com/privacy/policy.

GoHighLevel (GHL): We use GoHighLevel as our customer relationship management (CRM) platform. This system manages our contact database, communication history, and automated messages. GoHighLevel’s privacy policy is available at gohighlevel.com/privacy-policy.

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Disabling cookies may affect some website functionality.

7. Text messaging — A2P compliance

By providing your phone number to Dirt Pro Construction LTD in any of the following ways, you consent to receiving automated and non-automated text messages from us:

  • Submitting a contact or quote request form on our website
  • Calling or texting our business phone number 1 (519) 899-2717
  • Providing your number verbally during a site visit or phone call
  • Engaging with our advertising on Google or Facebook and providing your number

What you are consenting to:

We may send you text messages related to: appointment reminders, job booking confirmations, pre-job and day-of notifications, weather delay notices, job completion confirmations, payment reminders, payment receipts, review requests, and seasonal service reminders.

Opting out:

You may opt out of text messages at any time by replying STOP to any message we send. You will receive a single confirmation that you have been unsubscribed and will receive no further messages. Opting out of text messages does not affect your ability to receive service from us.

Message frequency:

Message frequency varies depending on your active project and communication stage. During an active job, you may receive several messages per week. Outside of active projects, messages are infrequent and seasonal.

No sharing of your number:

Your phone number will never be sold, rented, or shared with third parties for their marketing purposes. It is used solely to communicate with you about your project and our services, and to improve our advertising effectiveness through anonymised matching on advertising platforms.

Carriers:

Dirt Pro Construction LTD is not responsible for any delays or failures in delivery of text messages. Delivery is subject to the policies of your mobile carrier. Standard message and data rates may apply.

8. Who we share your information with

We do not sell your personal information. We may share it with the following categories of third parties only as necessary to operate our business:

Service providers: GoHighLevel (CRM and messaging), Google (advertising and analytics), Meta (advertising), payment processors, and website hosting providers. These providers are contractually required to protect your information and may only use it to provide services to us.

Legal and regulatory: We may disclose your information if required by law, court order, or regulatory authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

Business transfers: If Dirt Pro Construction LTD is sold or merged, your information may be transferred as part of that transaction. You will be notified of any such change.

We do not share your information with any other excavation contractors, marketing companies, or data brokers.

9. Data retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy:

  • Contact and project records: 7 years (required by Canadian tax regulations)
  • Text message and communication history: Up to 540 days in our CRM system, in accordance with platform terms
  • Website analytics data: Up to 26 months
  • Marketing audience data: Refreshed at least every 540 days or removed upon request

10. Your rights

As a Canadian resident, you have the following rights under PIPEDA and applicable provincial privacy law:

  • Access: You can request a copy of the personal information we hold about you
  • Correction: You can ask us to correct inaccurate or incomplete information
  • Withdrawal of consent: You can withdraw your consent to text messages (reply STOP) or marketing at any time
  • Deletion: You can request that we delete your personal information, subject to our legal retention obligations
  • Complaint: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca

To exercise any of these rights, contact us at info@dirtproconstruction.com or by mail at 246 Sideroad 10 S, Walkerton, ON.

11. Data security

We take reasonable steps to protect your personal information from unauthorised access, use, or disclosure. Our CRM platform (GoHighLevel) uses industry-standard encryption and security practices. However, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Children’s privacy

Our website and services are not directed to children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

13. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

14. Contact us

If you have any questions about this Privacy Policy or how we handle your information:

Dirt Pro Construction LTD 246 Sideroad 10 S Walkerton, Ontario, Canada Email: info@dirtproconstruction.com Phone: 1 (519) 899-2717